The services, audience, positioning and evidence need a page structure designed around the business as it operates now.
Complete website design
A complete new website built around the business you’ve become.
Strategy, content, design and implementation planned as one coherent project.
We help established specialist service businesses create a clearer, more credible website when the existing structure, content or platform can no longer support the organisation with confidence.
A complete rebuild is recommended when a new structure and technical foundation will create more value than a continuing sequence of compromises.
01 · When a new website is justified
Rebuild when the existing foundations hold the business back.
The decision rests on whether the current website can still support a clearer proposition, a better customer journey and dependable technical operation at reasonable cost.
A new website from the ground up might be right for you when:
Visitors need a simpler route to the right service and a clearer explanation of how the offer fits together.
Maintenance, security, forms, performance and mobile behaviour need a stronger foundation across the whole site.
The business needs clearer control of its domain, hosting, accounts, source files and deployment process.
A new structure can remove the repeated constraints created by weak templates, duplicated content or an inflexible platform.
One planned rebuild can use the available budget to create a coherent, maintainable result.
02 · A complete website, planned as a whole
Align strategy, content, design and build.
The exact scope varies, but the project moves through a clear sequence so the words, visual system and technical implementation develop from agreed business decisions.
Discovery and strategy
Clarify the business, audience, services, evidence, commercial problem and reason for acting now.
Information architecture
Define the page hierarchy, service routes, customer decisions, internal links and calls to action.
Copy shaping
Shape internal expertise into customer-facing propositions, page structures, headings and explanations that are clear without flattening the subject.
Visual direction
Establish typography, spacing, imagery, layouts and a credible visual character suited to the real organisation.
Responsive implementation
Build the agreed pages, navigation and enquiry journey on responsive, accessible and maintainable technical foundations.
Launch and handover
Verify the live site, document the important arrangements and explain the agreed ownership and maintenance model.
03 · What each side contributes
Combine your business knowledge with independent website expertise.
You can begin without finished copy or a complete brief. The project does need access to the people, evidence and decisions that make the business credible.
You contribute
The knowledge that only the business can provide.
- Business context, priorities and commercial goals
- Service knowledge and customer questions
- Evidence, examples, credentials and approved claims
- Access to existing content, accounts and useful assets
- Timely decisions and consolidated feedback
We contribute
Judgement across the whole website.
- Business and audience interpretation
- Page structure and editorial shaping
- Visual direction and interface design
- Technical implementation and quality control
- A clear route from planning through launch
A defined ‘complete-site’ process
Settle the key decisions before design and build.
Each project has an agreed start date, timetable, scope, response window and feedback process. Clear written communication helps us keep track of important decisions, with calls scheduled to clarify and resolve important decisions.
01
Qualify
Check the business need, project shape, budget, timing and working fit.
02
Discover
Gather the business context, audience, services, evidence and existing assets.
03
Structure
Agree the proposition, page hierarchy, customer journeys and principal content.
04
Design
Develop the visual system and page layouts around the approved structure.
05
Build and test
Implement the responsive site, forms, accessibility, performance and search foundations.
06
Launch and hand over
Verify the live result, hand over the agreed knowledge and document the ownership and maintenance arrangements.
04 · Questions before rebuilding
Check the foundations before rebuilding.
How do we know a complete rebuild is really necessary?
The existing structure, platform, content, search position and commercial problem are considered first. A rebuild is appropriate when a new foundation will create more value than focused work on the existing one.
Do we need to write all the copy ourselves?
You provide the business knowledge, evidence and approved factual claims; We organise and shape that material into clear customer-facing pages within the agreed scope.
How long will the project take?
The timetable depends on scope, content readiness, technical dependencies and feedback availability. A written start date and realistic timetable are agreed before the project’s scheduled.
Will we own the site and the important accounts?
The intended approach is client control of the domain, hosting and appropriate service accounts. The precise ownership, licensing and handover position is recorded in the written project agreement.
Start with what the new website needs to support
What has the business outgrown?
Share what’s changed in the business, where the current website is creating constraints and what a replacement needs to make easier. I’ll reply, normally within two working days, with an initial view of fit and likely scope.